It is not allowed to bundle price comparison, shipping insurance, etc. with promotional activities. The State Administration for Market Regulation issues compliance tips for the "618" shopping festival.

Today, reporters learned that in response to this year's "618" online promotion frenzy, the State Administration for Market Regulation has issued "618" online promotion compliance tips to major platforms, clearly defining six compliance responsibilities. First, strictly control access. Implement the "gatekeeper" responsibility, rigorously verify qualifications and registrations, resolutely clear out unlicensed, unregistered, and non-compliant entities. Second, strictly manage pricing order. Implement transparent pricing, publicly disclose dynamic pricing rules, rigorously crack down on false price reductions, misleading promotions, and fake orders, ensuring fair competition among platform operators. Third, regulate platform rules. Clear up unreasonable bundled terms, promote transparent rules, and prohibit the bundling of "price comparison," "price tracking," "freight insurance," etc. with promotional activities. Enhance appeals and rights protection mechanisms to safeguard the legitimate rights and interests of businesses. Fourth, strictly control product quality. Strengthen product sampling, risk assessment, defect recalls, and prevent counterfeit, substandard, and unqualified products from entering the market. Fifth, rigorously review advertising content. Focus on key areas such as food, medicine, healthcare, finance, celebrity endorsements, and strictly review and promptly remove all types of illegal advertisements. Sixth, safeguard consumer rights. Strictly implement the 7-day no-reason return policy, "three guarantees" service, ensure smooth complaint channels, and swiftly resolve consumer disputes. Next, the State Administration for Market Regulation will continue to monitor the market order in the platform economy sector, carry out special actions for platforms to verify the qualifications of businesses, compile a negative list of typical problems with platform rules, urge companies to rectify them step by step, and ensure that promotions are more standardized, transactions are more transparent, and consumers are more assured.