Together exploring the "Content + AI" field, Shangying Films and ZhiXiang Future have reached a strategic investment cooperation.

On June 14th, at the 28th Shanghai International Film Festival, the Shanghai Film Co., Ltd. and NetEase Future formally reached a strategic investment cooperation. Both parties will jointly promote Shanghai Film's strategic investment in NetEase Future, and rely on the "capital-technology-industry-scenario" coordinated development pattern to explore a new path for AI-driven cultural industry development.