The Douyin life service cultural and tourism ecosystem conference landed in Hangzhou, igniting new vitality in cultural and tourism consumption.

Recently, the Poetry and Painting Zhejiang Online Cultural Tourism Carnival and Douyin Life Service Life+ Cultural and Tourism Ecology Conference were held in Hangzhou. At the meeting, Douyin Life Service officially launched the "Heartbeat Destination 2026" strategy, announcing the provision of exclusive traffic and supporting subsidies to help thousands of cities and millions of villages and millions of businesses build a healthy cultural tourism business ecosystem, promote the conversion of online traffic into cultural tourism economic growth, and stimulate new vitality in cultural tourism consumption. The strategy is specifically implemented in four main areas: first, collaborating with governments at all levels to launch billion-level consumer vouchers and cultural tourism cards and other special subsidies; second, creating a unique product matrix for the Douyin travel industry; third, launching marketing activities throughout the year focusing on core consumer scenes such as parent-child activities and vacations; fourth, through public welfare initiatives such as rural assistance and intangible cultural heritage promotion, supporting the development of rural cultural tourism.