Hisense showcases RGB-Mini LED technology in the opening match of the 2026 World Cup, participating in the event's officiating decisions.

The 2026 FIFA World Cup officially began. Hisense, as the official sponsor of the World Cup for three consecutive editions, once again appeared on the World Cup stage and for the first time participated in the event service as the official partner of VAR display technology for the World Cup. Hisense's RGB-Mini LED TVs are deployed in the international broadcast center for use in judging and broadcasting scenes. Public information shows that Hisense's overseas revenue has grown from over 20 billion yuan in 2016 to over 110 billion yuan.