Xiaohongshu: Prohibit any behavior that interferes with content distribution and generation through abnormal means, falsifying data, or deceiving users.

On June 10th, Xiaohongshu (Little Red Book) issued an announcement regarding the standardization of search and Q&A ecosystem behaviors: the platform explicitly prohibits any behavior that interferes with content distribution and generation through abnormal means, fabricates data, or deceives users. The platform has established a continuous monitoring mechanism for such behaviors. For verified violations, relevant notes and accounts will be subject to measures such as reducing visibility, removal, or suspension in accordance with the "Community Guidelines of Xiaohongshu." Those with serious violations will be legally held accountable. Xiaohongshu emphasizes that the ranking of search results and the generation and citation of AI Q&A content are based on the true quality of content and genuine user interactions. Any attempt to deceive the platform's algorithm, manipulate content display logic, fabricate data, or deceive users through abnormal means is a violation of platform rules.