Pop Mart denies that its overseas business excessively relies on a single popular product, stating that non-Labubu products account for about 50% of revenue in the United States.

According to reports, Pop Mart has refuted concerns from the outside world about its excessive dependence on overseas business on single-product phenomenons, stating that the shine of other products was only overshadowed by Labubu's explosive growth last year. The report stated that Pop Mart International Group's Chief Operating Officer, Si De, revealed detailed data on the segmentation of Pop Mart's largest overseas market for the first time in an interview, stating that non-Labubu products accounted for approximately 50% of total revenue in the American market last year. He said that in markets such as Japan, South Korea, and Southeast Asia, non-Labubu series products have already taken the lead. He mentioned that Pop Mart's other IPs have also shown strong growth, attracting a large number of users and fans, but have been overshadowed by Labubu's shine, such as the Star People series. Star People is one of the company's fastest growing IPs in Asia.