The quick-hand e-commerce 618 promotion will start in early May.

On April 22, Kuaishou e-commerce announced at the 618 Merchant Conference that the 618 promotion will start in early May and will be divided into five stages: pre-sale period, opening day, theme day, category day, and closing period. The promotion will last until mid to late June. During this promotion, the platform will use AI intelligent models to assist merchants in diagnosing operational issues and provide targeted management guidance.