War elevates packaging costs, Pepsi sends out price hike signal.

On April 17th, according to foreign media reports, global food and beverage company Pepsi warned that the US-Iran conflict could push up the costs of its food and beverages, while just a few months ago, the company launched a promotion to attract consumers by lowering prices. Pepsi's chief financial officer, Steve Schmidt, said in a conference call with analysts that the company's assumption is that inflation is coming and the company will likely need to take measures to offset the rising costs. Schmidt listed three measures: fully leveraging its extensive supply chain infrastructure, increasing productivity, and adjusting its "pricing packaging structure" - during inflation, this usually means raising average prices, "We hope to achieve our goals mainly through the first two measures, but I believe the actual situation will depend on the extent and duration of inflation, we may need to take action in all three areas."