Liang Jianzhang said he wasn't as confident in stepping down as CEO for the second time.

date
17/04/2026
On April 17th, @Luoyonghao's Crossroad released a new episode of a podcast, with Ctrip founder Liang Jianzhang as the guest. During the conversation, when discussing his two departures from the CEO position, Liang Jianzhang said: "At that time, when I left for the first time, I didn't even think about returning. I just wanted to pursue academics, because maybe I hadn't studied enough before and I wanted to have a career in academia while I was still young, this second career development." With the advent of the mobile internet era, competition in the industry increased and price wars became more intense. Competitors seemed to have a trend of surpassing us, so at that time, I felt the need to return to manage the company again." He also mentioned: "The second departure was different from the first one, I was not as confident. The second time, I became the chairman, but spent most of my time at the company." When asked why he chose to enter the tourism industry, Liang Jianzhang responded: "At that time, there were some models already in place. Tourism is a relatively easy model to implement without distribution, and it bypasses the bottleneck of payment. Of course, I also love traveling."
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