It is reported that Douyin e-commerce will undergo adjustments and establish a new e-commerce platform called Hongguo E-commerce. Official response is currently unavailable.

According to market news, Douyin e-commerce will undergo adjustments and establish a new brand called "Hongguo E-commerce." It will be positioned under the framework of Chinese e-commerce, alongside industry products, user products, and other departments. Douyin has not responded to this news so far.