Flying Moutai original case price increased to 1730 yuan/bottle. Moutai once again "tightens" purchase rules.

According to the wholesale reference price disclosed by "Yimao Shijia", the original box price of Feitian Maotai in 2026 has been rising for several days, reaching 1730 yuan per bottle today. At the same time, the Guizhou Maotai official self-operated platform - i Maotai has once again "tightened" the purchase rules, limiting each person to one order per day. This means that each person can only purchase once per day, with each order limited to 1-6 bottles. After placing an order once, they cannot make another purchase on the same day. In early January of this year, when Feitian Maotai was launched on i Maotai, each person could purchase up to 12 bottles per day. From January 4th onwards, this was changed to a cumulative limit of 6 bottles per person per day, which can be split into multiple orders.