Internet giants are brewing "big moves" and the competitive logic of the wealth management industry is changing.

Sina Finance reported on March 30th that the fund sales sector is undergoing an important transformation. Currently, the top-ranked internet sales giant in terms of fund distribution, under the "Positive Returns" section, is preparing to revamp its platform, shifting from simply showcasing "positive returns" to a more refined focus on "target returns" and "user holding experience" management. Industry insiders believe that this new round of transformation by internet giants marks a shift from extensive traffic competition to refined user operations. This will push fund companies to consider platform quantitative standards more when planning products, thereby promoting the wealth management industry to shift from product and fee competition to competition in understanding users and asset allocation capabilities.