The number of inbound tourists increased by more than 30% compared to the previous year, Jiuzhaigou's spring tourism season kicked off with a "red-letter day".

As of March 28, this year, Jiuzhaigou scenic area has received over 1 million visitors, 11 days earlier than the same period in 2025, setting the earliest record in nearly 3 years; receiving 1.015 million domestic visitors, a year-on-year increase of 15.38%, and receiving 90.4 thousand inbound tourists, a year-on-year increase of 31.18%. Since the beginning of this year, Jiuzhaigou scenic area has optimized its ticket reservation system to cope with the tourism peak during the Spring Festival holiday and effectively promoted the tourism of surrounding attractions.