Yu Minhong resigns from his position at the Dongxiao Zhen Trading Company under New Oriental.

Tianyancha App shows that recently, Dong Xiaozhen Trading Co., Ltd. underwent a business change, with Yu Minhong stepping down as the legal representative, director, and manager, and Zhang Jian taking over. The company was established in November 2025, with a registered capital of 8 million RMB. Its business scope includes the sale of daily necessities, food, internet sales, catering services, etc., and it is wholly owned by Zhuhai Chongsheng He Li Network Technology Co., Ltd., a subsidiary of New Oriental.