MEX snow group releases 2025 performance announcement: revenue increased by 35.2% year-on-year, net profit attributable to shareholders increased by 32.7% year-on-year.

On March 24, Meixue Group released its performance announcement for 2025. During the reporting period, the company achieved a revenue of 33.56 billion yuan, an increase of 35.2% year-on-year; gross profit of 10.45 billion yuan, an increase of 29.7% year-on-year; and net profit attributable to the parent company of 5.88 billion yuan, an increase of 32.7% year-on-year. In 2025, Meixue Group continued to focus on brand IP building. Among them, Meixue Ice City collaborated with "Journey to the West", Intangible Cultural Heritage - Tang Sancai, and other joint ventures. Looking ahead, Meixue Group will launch a variety of IP joint ventures such as Snow King animation, Snow King big movies, and Snow King special products.