"Flower appreciation economy" continues to heat up, with more diverse business formats and a wider range of experiences.

The latest data from online platforms shows that the spring tourism market in 2026 continues to heat up. Since March, the transaction volume of travel and vacation products has increased significantly. The search volume for keywords such as "spring outing," "flower appreciation," and "spring travel" has increased by 3.8 times compared to the previous period. Short nearby trips lasting 1 to 3 days have become the first choice for travelers, demonstrating a trend of a wide range of customer coverage and more diverse consumption experiences.