Beike responds to rumors of 35% layoffs under its subsidiary Beihaojia: Rumors are not true.

date
10/03/2026
Regarding the rumor of "recently, Beihaojia laid off 35% of its employees" circulating in the market, Beihaojia stated today that the rumor is not true and is just a rumor. The core team of Beihaojia is stable, with 18 multi-mode cooperative projects established nationwide, and normal personnel changes are being carried out around the core C2M capabilities. At the same time, Beihaojia has continuous recruitment plans in many areas across the country.