Lao Pu Zhou Dafu announced an increase in the price of gold jewelry. Market data shows that Lao Pu's price adjustment at the beginning of the year is close to 30%.

On March 8th, according to the retail prices of pure gold jewelry from major domestic brands, Chow Tai Fook reported 1590 yuan/gram, Lukfook Jewellery reported 1588 yuan/gram, Lao Miao Gold reported 1583 yuan/gram, Lao Fengxiang reported 1583 yuan/gram, and Chow Liu Fu reported 1585 yuan/gram. Meanwhile, brands like Lao Pu Gold and Chow Tai Fook have announced or planned to increase the prices of some gold jewelry products. Recently, Lao Pu Gold initiated the first round of price adjustment for the year, announcing that product prices will be adjusted on February 28th, based on actual prices in online and offline stores. According to market data, the price adjustment this time is between 20% and 30%. This is the first price adjustment for Lao Pu Gold in 2026. In 2025, Lao Pu Gold raised product prices three times in February, August, and October. At the same time, Chow Tai Fook will also adjust the prices of gold products, with the adjustment possibly starting in mid-March. Chow Tai Fook stated that product price adjustments are part of the group's daily operating policy, and the company will adjust prices according to market conditions and product demand.