Xiaomi's Lu Weibing: Have the courage to challenge Apple in higher price ranges.

The World Mobile Communications Congress (MWC) 2026 opened today. Lu Weibing, partner, president, and president of the mobile phone department of Xiaomi, had a dialogue with media such as Sina Technology. He stated that overseas, 600 USD or 600 EUR is the starting point for high-end. In the past few years, Xiaomi's digital system has been relatively stable in the price range of 600-800 EUR. This time, Xiaomi 17 is priced at 999 EUR overseas, Xiaomi 17 Ultra is priced at 1499 EUR, and Leitz Phone is priced at 1999 EUR, clearly forming three tiers. He pointed out that after establishing a foothold in the 600-800 EUR range, we are now starting to compete in the market above 1000 EUR overseas. Leitz Phone is priced at 2000 EUR, exceeding the price of the iPhone 17 Pro Max 1TB overseas. "This shows that today Xiaomi has the courage and confidence to challenge the iPhone at higher prices."