The bean puzzle decompression experience is hot, and the new wind of emotional economy has arrived.
In the fast-paced life, finding ways to relax oneself is receiving more and more attention from people. Recently, many people have chosen a new way to unwind - playing with puzzles. In a puzzle store in Sanlitun, Beijing, even though the Spring Festival holiday has passed, there are still many consumers in the store. The staff in the store introduced that during holidays, there can be nearly a hundred customers coming to the store, staying for a whole day, half a day, or even coming for several consecutive days is very common. Finger decompression is not limited to playing with puzzles, but also extends to intangible cultural heritage experiences. At the China Intangible Cultural Heritage Museum, the experience area for dozens of intangible heritage projects from all over the country is very popular, and students, parent-child families, and many foreign tourists are immersed in it. Many people come not to see the exhibition, but specifically for the intangible heritage handcrafts. The popularity of puzzles and intangible heritage handcrafts is a microcosm of the warming of "emotional economy". The "Insight Report on China's Emotional Economy Consumption Trends 2025-2029" shows that by 2024, the market size of China's "emotional economy" has reached 2,307.67 billion yuan, and is expected to exceed 4.5 trillion yuan by 2029. From small shops in commercial districts to national cultural landmarks, handcrafted light experiences are becoming a new choice for urban micro-tourism.
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