Douban responds to mistakenly sending out "spend 200 get 200 off" high-value coupons: Unable to bear substantial losses, refunds will be processed automatically.

On March 2nd, Douban issued an apology and refund statement regarding the operational error that occurred in the early morning, resulting in abnormal orders. Due to an operational error, the promotion in Douban's store which originally was "spend 200 and get 20 off" was changed to "spend 200 and get 200 off" in the early morning of March 2nd. This led to a massive amount of abnormal orders as the products were quickly sold out. The number of abnormal orders far exceeded Douban's operating cost, and we are unable to bear the enormous losses caused by selling the abnormal orders far below cost price. We sincerely apologize for this and kindly ask for your understanding. After urgent discussions within the team, we will automatically process refunds for all abnormal orders generated from 00:00 to 10:00 today, refunding the full amount through the original payment channel. In addition, we will provide a 20 yuan Douban coupon with no minimum spend to the accounts of all users who receive automatic refunds, which can be used for future purchases. We deeply regret and take responsibility for this mistake, and once again offer our most sincere apologies to everyone. In the future, we will comprehensively optimize the system, strengthen operational supervision of the e-commerce module, and prevent such problems from occurring again as much as possible. We appreciate your understanding and patience. According to previous reports, on March 2nd, several netizens posted that Douban's system suddenly had a glitch in the early morning, resulting in a large amount of users taking advantage of the "spend 200 and get 200 off" coupon, causing most products to quickly sell out on the platform. By around 9:00 am on March 2nd, almost all products in Douban's market had been sold out, and the prices returned to normal.