During the Spring Festival holiday, Hubei received a total of 60.0896 million tourists, ranking seventh nationwide.

On February 25th, it was learned from the Hubei Provincial Department of Culture and Tourism that during the just-ended 2026 Spring Festival holiday, Hubei Province received a total of 60.896 million tourists, an increase of 10.41% compared to the same period in 2025. According to data from the China Tourism Research Institute, Hubei ranked seventh in the country in terms of tourist reception during this Spring Festival. The data released by the Hubei Provincial Department of Culture and Tourism is based on comprehensive calculations and analysis of data from the Hubei culture and tourism industry supervision decision-making platform and reports from various regions. In addition to an increase in the number of tourists received, Hubei achieved a tourism income of 42.376 billion yuan during the holiday, an increase of 13.40% compared to the same period in 2025. Furthermore, according to data from the Fliggy travel big data platform, during the 2026 Spring Festival holiday, both the number of tourists received and the total amount of cultural and tourism consumption in Hubei Province showed a rapid growth trend, with the growth rate of consumption and transaction volume ranking first in the country.