Watching the Spring Festival Gala and visiting the small commodity market, Yiwu culture and tourism usher in a "lucky start".

date
21/02/2026
With the continued fermentation of the Spring Festival Gala effect, Yiwu, Zhejiang's cultural and tourism market has ushered in a "good start". Since the Spring Festival, Yiwu has accumulated a total of 2.6757 million tourists, an increase of 30.87% year-on-year, achieving a comprehensive tourism income of 2.408 billion yuan. In Yiwu, besides visiting the Spring Festival Gala filming locations, tourists will also visit the market.