EssilorLuxottica's stock price is falling, with reports suggesting that Apple is accelerating development of smart glasses to compete with them.

Shares of EssilorLuxottica fell 4.3% after reports that Apple is accelerating development of its AI smart glasses to compete with them. According to reports, Apple aims to launch its smart glasses in 2027. The partnership between Meta and EssilorLuxottica has so far dominated the US smart glasses market. Jefferies analysts wrote that despite Apple's entry into the market bringing competition, Ray-Ban Meta glasses will have the upper hand. They stated: "We still believe that Meta/EL will continue to dominate the majority of the market share in the thriving market due to their first-mover advantage, attractive brand to customers, and unique distribution capabilities."