Shenzhen requires that the gold reservation price trading must not be conducted in violation of regulations.

On February 13th, the Shenzhen Local Financial Supervision Bureau, the People's Bank of China Shenzhen Branch, and ten other departments jointly issued a "Public Reminder on Further Regulating Gold Market Operations", clearly defining compliance boundaries from the perspectives of enterprises, individuals, and financial institutions, targeting illegal gold trading, fundraising fraud, false advertising, and other industry chaos. The reminder lists six prohibited behaviors in enterprise gold business: 1. Prohibit disguised futures trading: It is prohibited to conduct price difference settlements through WeChat groups, mini-programs, apps, etc. under the guise of "locking prices" or "pre-ordering buying and selling" without physical delivery. 2. Prohibit illegal fundraising: It is prohibited to promise "guaranteed principal and interest" in the name of gold custody, leasing, repurchase, etc. 3. Prohibit client investment: It is prohibited to induce consumers to not withdraw physical gold after purchase and instead convert it into entrusted investment. 4. Prohibit illegal online sales: It is prohibited to sell or develop through live streaming, or provide technical support for illegal gold trading software. 5. Prohibit false advertising: It is prohibited to impersonate as a member of the Shanghai Gold Exchange or use absolute terms like "gold will definitely rise" or "buying gold guarantees profit". 6. Prohibit the mixing of fake gold and price fraud: Prohibit the use of non-gold as gold, inferior goods as superior goods, and pricing with undisclosed markups or fees. In addition, the reminder lists two prohibited behaviors in personal gold business: 1. Do not participate in illegal pre-order trading, illegal fundraising, illegal entrusted investments, etc. 2. Do not develop or use illegal gold trading apps or mini-programs, and do not provide technical support to related platforms.