Peter Lu, President and CEO of Porsche China: Porsche's "Winter Survival" Manual - Shrinking, Focusing, and Not Compromising.

In 2025, Porsche delivered 279,400 new vehicles globally, a 10% decrease compared to the previous year, marking the largest annual decline since 2009. The sales decline in the Chinese market was even more staggering, with only 41,900 vehicles sold in 2025, a 26% drop compared to the previous year, almost back to levels seen a decade ago. "This result is within our expectations," said Pan Li, President and CEO of Porsche China, in a media interview. "We will not lose sight of the bigger picture and will do our best to maintain a balance between supply and demand, and to preserve the value of our brand and products."