Dicos: Expanding into the steak industry, the "Dine Steak" project plans to establish more than 100 stores in three years.

On January 21st, it was reported by the company that Haidilao Group announced its foray into the steak market by launching a new sub-brand, "Haidi Steak". The first store is set to open in Beijing on February 6th. It is understood that after the opening of the first "Haidi Steak" store, the company will focus on optimizing operational models and organizational development, refining product and service standards, and strengthening supply chain barriers. The brand plans to expand to a hundred stores within three years and adjust goals dynamically based on the profitability of individual stores.