SensorTower: It is estimated that the global in-app purchase revenue in the mobile gaming market will reach $82 billion by 2025.

According to the financial news app, SensorTower's report shows that the global mobile gaming market has shown amazing resilience and maturity. After experiencing rapid growth driven by the epidemic and the subsequent market adjustment period, it has successfully returned to a growth track. It is estimated that by 2025, global in-app purchase revenue will reach $82 billion. In 2025, a total of 135 mobile games will have in-app purchase revenue exceeding $1 billion, totaling $50.8 billion. Strategy games, driven by high-paying players and long lifecycles, attract nearly $15 billion, becoming the track with the highest investment and return. Puzzle games have a wide user base and stable payment conversion, demonstrating the top commercial potential that can be unleashed through fine-tuned operations.