Cook "deadlocks" Meta, news that Apple's first smart glasses will be unveiled by the end of 2026

date
23/12/2025
Bloomberg's Mark Gurman released a blog post yesterday, reporting that Apple plans to unveil the highly anticipated "Apple Glasses" by the end of 2026, but the official shipment may need to wait until 2027. The report pointed out that Apple CEO Tim Cook has identified AR glasses as the company's "highest strategic priority" and is determined to create a product that can surpass Meta as the industry benchmark. Insiders revealed that at the product development level, Cook is currently "only concerned about this one thing." His unchanged vision for the past decade is to create a lightweight, all-day wearable AR glasses that can seamlessly overlay data and images onto the real world.