The Economic Work Conference of the Zhejiang Provincial Party Committee proposed: High-quality management of "ZheBA".

On December 20th, the Zhejiang Provincial Party Committee Economic Work Conference was held in Hangzhou. The meeting carefully reviewed this year's economic work, discussed and deployed next year's economic work, and ensured a good start for the "15th Five-Year Plan" to make more contributions to the national development. Zhejiang Provincial Party Secretary Wang Hao emphasized in his speech the need to vigorously promote the deep integration of culture and tourism, actively cultivate new models and formats of culture and tourism, and efficiently manage the "ZheBA" basketball league, and vigorously develop inbound tourism."ZheBA" is the Zhejiang Provincial City Basketball League, the largest and highest-level mass basketball event in the province, which started in early July and will continue until February next year. It is understood that in response to "ZheBA," Zhejiang has focused on the "Five Ones" operation strategy, using events to attract more participants, "a few people play, everyone can enjoy," and expanding the value of tickets through the combination of "basketball+" to continuously develop integration models such as "Event + Culture and Tourism Experience" and "Event + Service Consumption", enriching the consumption scene continuously.