Why is the implementation date of the "Internet Platform Price Behavior Rules" set for April 10, 2026?

Officials from the National Development and Reform Commission answered questions from reporters about the "Internet Platform Pricing Behavior Rules" and why the implementation date of the "Behavior Rules" is set for April 10, 2026: The "Behavior Rules" provide detailed regulatory requirements for platform operators and operators within the platform. It objectively takes some time to implement these requirements. Therefore, the implementation date of the "Behavior Rules" is set for April 10, 2026. During the time between the issuance of the "Behavior Rules" and the implementation, the National Development and Reform Commission, the State Administration for Market Regulation, and the Cyberspace Administration of China will organize major platform operators to conduct self-inspections against regulatory requirements one by one. The key tasks include: first, implementing the provisions on regulating the pricing behavior of platform operators; second, improving the institutional rules for operators within the platform; and third, strengthening institutional publicity.