"Zootopia 2" is hot offline, Shanghai Disneyland's annual sales have increased tenfold.

The popularity of the movie "Zootopia 2" is bringing offline sales to a new level. On the 20th, the "Zootopia" themed park in Shanghai Disney Resort celebrated its second anniversary. It was reported that the excellent performance of the first "Zootopia" movie in the domestic market was an important opportunity for Disney to create the world's first and only "Zootopia" themed park in the Shanghai resort. In the two years since the park opened, there has been a significant increase in the sale of themed merchandise. Data shows that over 1200 themed products have been launched, with the number of categories increasing by 6 times since the park first opened, and the annual sales increasing by 10 times. Among them, products like Judy ear hats, Judy plush toys, and Judy and Nick walkie-talkie sets are among the best sellers.