Guangzhou: Around elements that represent the city such as cloud mountains, pearl water, delicious cuisine, and Cantonese opera, creating distinctive regional ecological product brands.

date
16/12/2025
On the 15th, the Guangzhou Municipal People's Government released the "Outline of the Construction Plan for Beautiful Guangzhou". It proposes to create a brand matrix for ecological products. Focusing on elements with recognizable characteristics of Guangzhou such as "cloud mountains, pearl water, gourmet food, Cantonese opera", it aims to create distinct regional ecological product brands and strengthen the cultivation and protection of brands such as "Eating in Guangzhou", "Fashion Business Capital", and "Vibrant Flower City". It also aims to create world-class boutique river tours with "Pearl River Tour", "Beijing Road Ancient City Axis Cultural Salon", and "Xiguan Yongqing Lane - Shamei West Bank 'Most Guangzhou' Historic and Cultural District" as world-class tourism products. Around the concept of "large and high-quality" bulk agricultural products and "delicate and beautiful" specialty agricultural products, it plans to build an agricultural brand matrix of "regional public brands + enterprise brands + product brands", with a focus on lychee, jasmine rice, celery hearts, bonsai, lychee honey, rose mandarin, etc., and to cultivate regional public brands such as "Zengcheng jasmine rice", "Zengcheng Guifan lychee", "Nansha green crab", "Panyu rouge guava", "Conghua lychee", "Conghua lychee honey", and "Conghua Liuxi Juanyu" etc.