Financial management companies "run to county towns", adding big brands to the shelves of small and medium-sized banks.

On December 10th, Su Yin Wealth Management announced that some of its wealth management products have added Zhejiang Kaihua Rural Commercial Bank and Zhejiang Shaoxing Ruifeng Rural Commercial Bank as sales institutions. Prior to this, an announcement by Su Yin Wealth Management regarding the sales institutions of its wealth management products showed that the company's cooperation range has expanded to small and medium-sized banks in Jiangsu, Zhejiang, Guangdong, and other regions, with rural commercial banks occupying the majority of seats. Upon investigation, it was found that in addition to Su Yin Wealth Management, recently, many wealth management companies such as Xingyin Wealth Management, Xinyin Wealth Management, Zhongyin Wealth Management, and others have intensively announced the addition of sales agents, with many of the cooperation partners being small and medium-sized banks in county areas, indicating a clear trend of market penetration.