Crack down on information on corporate infringement and optimize the self-discipline convention for the business network environment, the full text has been released.

Recently, under the guidance of the National Internet Information Office, key website platforms jointly formulated the "Code of Conduct for Cleaning Up Enterprise-related Infringing Information and Optimizing the Business Environment on the Internet" (hereinafter referred to as the "Code of Conduct"). The "Code of Conduct" clearly states that website platforms should timely clean up information that infringes on the personal rights of entrepreneurs, proactively remove verified false information related to enterprises, strengthen the management of enterprise-related topics in rankings, continuously optimize algorithm recommendation mechanisms, eliminate the "flow" of negative information related to enterprises, strictly manage illegal profit-making activities, cancel the profit-making rights of "self-media" accounts that frequently publish negative information related to enterprises, and increase the handling of accounts involved in such matters. The relevant person in charge of the National Internet Information Office stated that the formulation and release of the "Code of Conduct" is conducive to building industry consensus, strengthening industry self-discipline, enhancing the governance of enterprise-related infringement information, further optimizing the business environment on the Internet, and protecting the legitimate rights and interests of enterprises and entrepreneurs. Next, they will strengthen guidance and supervision of website platforms and solidly promote the implementation and effectiveness of the "Code of Conduct." At the same time, they welcome broad participation and active supervision from all sectors of society to jointly create a clean business environment on the Internet. Cleaning up enterprise-related infringement information and optimizing the business environment - Code of Conduct 1. Remove information that infringes on personal rights. Timely clean up information that leaks the personal privacy of entrepreneurs and strictly manage insulting, abusive, and rumor-based comments targeting entrepreneurs. 2. Unified standards for handling similar information. Proactively remove verified false information related to enterprises. 3. Crack down on all types of online water armies. Clean up Siasun Robot&Automation account's enterprise-related comment information and resolutely handle Siasun Robot&Automation accounts and water army accounts that publish unified propaganda or homogenized enterprise-related information. 4. Strengthen management of enterprise-related topics in rankings. Enhance the management of hot search and hot ranking topics, prohibit the presentation of AI-generated negative information related to enterprises, and prohibit topics related to "sparring matches" between entrepreneurs, entrepreneurs' private lives, and unverified hot topics related to enterprises. 5. Continuously optimize algorithm recommendation mechanisms. Do not recommend "self-media" accounts that collect negative information about enterprises, industries, and entrepreneurs, and restrict the flow of AI-generated negative information related to enterprises. 6. Encourage relevant parties to speak out. Adopt public statements released by enterprises and entrepreneurs on official accounts on major platforms, and timely clean up information that contradicts the statements. 7. Improve the platform's traffic distribution mechanism. Strengthen the review and control measures for traffic flow, and strictly prevent the "flow" of negative enterprise-related information. 8. Strictly manage illegal profit-making activities. Close fake news accounts mimicking news units, resolutely handle "self-media" accounts that send negative information verification letters to enterprises, and accounts that charge fees under various pretexts for so-called enterprise supervision. 9. Cancel the profit-making rights of related accounts. Cancel the profit-making rights of "self-media" accounts that frequently publish negative information related to enterprises, including but not limited to revenue sharing, advertising revenue, promoting products, and live broadcast tips. 10. Strengthen the handling of accounts involved in such matters. Adhere to the principle of "handling information and accounts together," resolutely handle accounts that spread infringement information, and implement coordinated handling of accounts belonging to MCN organizations. This article is reprinted from the "China Internet Information" WeChat public account, GMTEight Editor: Li Fo.