Two departments: Deeply implement the special action of "artificial intelligence + three products" to further enhance the adaptability of consumer goods supply and demand.

Ministry of Industry and Information Technology, Ministry of Culture and Tourism General Office jointly issued a notice on organizing the nationwide tour of 2026 Consumption Name Brand. It mentions the in-depth implementation of the "Artificial Intelligence + Three Brands" special action, releasing guidelines for the implementation of artificial intelligence empowerment applications by industry and field, and building a number of industry large models and high-quality data sets. Focusing on key areas such as experience manufacturing, fashion consumption, silver economy, green production, and healthy living, deeply excavating innovative products, key technologies, and application scenarios. Organizing the collection of typical cases of digital transformation ("digital three brands" direction), accelerating the formation of a batch of replicable and easily promotable case templates, driving the quality upgrading of the consumer goods industry with technological innovation. The original text: General Office of the Ministry of Industry and Information Technology General Office of the Ministry of Culture and Tourism Notice on Organizing the 2026 National Tour of Consumption Name Brand Provincial, autonomous region, municipalities directly under the Central Government, plan-listed cities, and the Xinjiang Production and Construction Corps' industrial and information technology and cultural and tourism authorities, relevant national industry associations, relevant media, and related units: In order to thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the spirit of the Central Economic Work Conference, and in accordance with the deployment requirements of the National Industrial and Information Work Conference, to implement the "Boosting Consumption Action Plan", further enhance the adaptability of the supply and demand of consumer goods, promote the optimization of consumption structure and quality upgrading, and better meet the growing needs of the people for a better life. According to the arrangement of the "Buy in China" series of activities, the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism jointly organized the 2026 National Tour of Consumption Name Brand. I. Activity theme Leading the Name Brand to Boost Consumption, Intelligent Supply Benefits People's Livelihood II. Activity time May 2026April 2027 III. Activity form The 2026 National Tour of Consumption Name Brand activities are organized and implemented by the China Academy of Information and Communication Technology, the News and Publicity Center of the Ministry of Industry and Information Technology, the China Light Industry Association, the China Textile Industry Association, Xinhua News Agency New Media Center, the CCTV Financial Programs Center, China Daily Economic Channel, and People.cn Co., Ltd organized. Local industrial and information technology authorities, cultural and tourism authorities, relevant industry associations, and key enterprises are coordinated to cooperate. Highlighting local industrial characteristics and regional advantages, fully playing the leading role of name brands, strengthening the role of regional brand and corporate brand benchmarks, empowering consumption innovation practice with digital technology, integrating and upgrading consumption experience in multiple scenarios, promoting the benign interaction between supply and consumption, and providing strong support for stable growth, expanding consumption, and benefiting the people. IV. Key tasks (I) Cultivate and strengthen consumption name brands, comprehensively enhance supply and demand adaptation Organize high-quality industrial activities, continuously collect Chinese consumption name brands, carry out series of activities such as the first show and exhibition of fashion trendy products, and help the elderly with high-quality products, focusing on displaying new concepts, new actions, and new results of Chinese consumption name brands. Support mainstream e-commerce platforms to set up name brand sections, promote multi-channel promotion of name brands of Wuxi Online Offline Communication Information Technology Co., Ltd. Dynamically compile the China Consumption Name Brand Industry Atlas, carry out integrated brand communication and product promotion, create online display windows and authoritative release platforms, and create a good public opinion atmosphere and market environment. (II) Strengthen the integration and empowerment of artificial intelligence, promote product innovation and quality In-depth implementation of the "Artificial Intelligence + Three Brands" special action, releasing guidelines for the implementation of artificial intelligence empowerment applications by industry and field, building a batch of industry large models and high-quality data sets. Focus on key areas such as experience manufacturing, fashion consumption, silver economy, green production, and healthy living, deeply excavate a batch of innovative products, key technologies, and application scenarios. Organize the collection of typical cases of digital transformation (in the direction of "digital three brands"), accelerate the formation of a batch of replicable and easily promotable case templates, and drive the quality upgrading of the consumer goods industry with technological innovation. (III) Promote the integrated development of the consumption market, innovate consumption experience scenarios Support cultural and creative products, intangible cultural heritage products to be included in Chinese consumption name brands, hold Chinese cultural and creative fairs, build high-quality national product display, experience, and promotion platforms, guide the extension of consumption name brands to cultural, emotional, and experiential value. Promote the deep integration of name brand elements with tourist attractions, leisure districts, strengthen the protection of industrial heritage, accelerate the development of high-quality industrial tourism, release the consumption market potential through diverse experience scenarios. Support the revitalization of old factories and warehouses, introduce theme bookstores, design hotels, cross-border art exhibitions, and other diverse formats, create a batch of "time workshop" popular check-in places, empower consumption upgrades with innovative scenarios. (IV) Promote the comprehensive layout of name brands, smooth consumer circulation system Organize the "Name Brand and Good Products Enter Government Offices" activities, conduct name brand group buying and instant delivery in communities, conduct tours of excellent products targeted at rural markets, help build a "fifteen-minute convenient living circle". Support the layout of name brand pop-up stores in urban commercial districts and transportation stations, actively develop interest consumption such as pet peripherals, animation, trendy clothing and toys, encourage the integration of local characteristics to create new urban consumption business cards. Promote the improvement of the logistics distribution network system in sinking markets, implement consumer goods for old exchange for new, support name brand companies to expand product supply, build high-quality consumption spaces in rural areas. (V) Link industry exhibition platforms, promote name brands to sail overseas Focus on advantageous industries such as clothing and home textiles, green home furnishings, and arts and crafts, build integrated domestic and foreign trade platforms covering the upstream and downstream of the industry chain, enhance the global resource allocation capability of the industrial chain supply chain. Link international exhibitions such as the World Textile Merchants Conference and the China International Furniture Fair, set up a special area for Chinese consumption name brands in international exhibitions, and help "National Tide Goes Global" and "First Launch Goes Global". Relying on international cooperation ecology, promote enterprises to expand overseas markets, facilitate cross-border trade, and enhance brand international visibility. V. Guarantee measures (I) Strengthen organizational guarantees. Local industrial and information technology authorities, cultural and tourism authorities, and other units should refine work measures in accordance with the requirements of this plan and solidly promote the implementation of various activities. Encourage local support for the active participation of consumption name brand enterprises and related financial institutions to ensure that the activities have features and achieve results. (II) Promote exchanges and cooperation. Encourage local governments, industry associations, key enterprises, and research institutions to actively gather resources, organize relevant industrial activities, build cross-regional and cross-industry exchange platforms, and form an efficient and coordinated industrial ecosystem. Encourage participation in international exhibitions and standard setting, accelerate the advancement of Chinese consumption name brands to the high end of the global value chain. (III) Strengthen publicity and guidance. Organize central media and mainstream media to set up special columns, build an integrated, online, and offline media communication matrix, and comprehensively showcase the highlights and achievements of consumption name brands from all aspects and perspectives. Relying on the "Chinese Consumer Brands" public account, deeply link new media such as short video platforms and mainstream social platforms, carefully plan publicity topics, actively create a good public opinion atmosphere of "attention to name brands, trust in name brands, and consumption of name brands". (IV) Focus on the effectiveness of activities. Relevant units should strengthen the tracking of activity progress, regularly summarize their experience and effectiveness, actively promote substantial results such as brand promotion, production and sales docking, and regional cooperation, continuously enhance the credibility and brand influence of the activities. All units should use the "China Consumer Brands" logo in a standardized manner, continuously enhance brand recognition, systematically summarize practical results, and promote typical development experience. This article is selected from the website of the "Ministry of Industry and Information Technology", GMTEight editor: Jiang Yuanhua.