New stock news | Guangzhou Ruoyuchen Technology (003010.SZ) submitted the listing application to the Hong Kong Stock Exchange. Its own brand, Zhanjia, ranks fifth in the high-end laundry detergent segment market in China.

According to the disclosure of the Hong Kong Stock Exchange on April 27, 2026, Guangzhou Ruoyuchen Technology Co., Ltd. (003010.SZ) has submitted an application for listing to the Hong Kong Stock Exchange, with joint sponsors being China Securities Co., Ltd. International and GF SEC. According to the prospectus, Guangzhou Ruoyuchen Technology is a consumer-centric new consumer brand company, dedicated to meeting consumer needs in efficacy, emotional value, scene experience, and self-expression through high-quality, differentiated products. Guangzhou Ruoyuchen Technology focuses on creating and expanding brands deeply rooted in the lives of the new consumer groups in China and partnering with them - especially focusing on senior middle-class, emerging white-collar, and sophisticated mother groups, aiming to meet their unmet needs, evoke resonance of values, and establish deep connections at their preferred touch points. Guangzhou Ruoyuchen Technology's business revolves around three main divisions: own brand development, brand management business, and e-commerce operation business. With core capabilities such as accurately identifying specific consumer groups and usage scenarios, optimizing content-driven sales strategies, and rapidly translating consumer insights into hot-selling products, the company has successfully launched three main own brands: Zanjia, Feicui, and Niuyibei. Zanjia: Focuses on high-end home cleaning and care products, with a mental entry into the scene of self-cleaning with "special care for clothes" and "fragrant cleaning." When developing Zanjia products, Guangzhou Ruoyuchen Technology uses refined fragrances to enhance the sensory appeal and functional quality of the products, consolidating Zanjia's strategic focus on long-lasting fragrance and high-end fragrance fields. According to Frost & Sullivan's data, as of the year ended December 31, 2025, Zanjia ranked third and fourth in the fabric cleaning and care category flagship stores on Tmall and Douyin by retail sales respectively. Feicui: Feicui is the company's high-end oral beauty brand, designed specifically for consumers who focus on ingredients and seek visible anti-aging effects. Its products use a composite multi-component formula, which is precisely formulated and incorporates multiple active functional ingredients (such as mercaptan and ruby oil) to provide complementary effects for different skin care and health needs. According to Frost & Sullivan's data, Feicui is the fastest-growing Chinese beauty dietary supplement brand since its launch, with retail sales exceeding RMB 500 million.