"National Snacks" Tap into Billion-dollar Market - WeiLong (09985) Super Ingredient Konjac Snacks Release Conference Held in Xishuangbanna

On December 10th, the "New Advocacy for Healthy SnacksSuper Food Konjac Cool" press conference was held in Xishuangbanna, Yunnan. The event brought together nutrition experts, industry association representatives, industry chain company representatives including WL Delicious (09985), as well as media representatives to decode the transformation path and future opportunities of the konjac industry. At the event, the report "Development and Research of China's Konjac Food Industry" compiled by the Southwest University Konjac Research Center, China Academy of Social Sciences Food and Drug Industry Development and Regulation Research Center, Xinhuanet Co., Ltd., and China Horticultural Society Konjac Branch was officially released, marking the entry of China's konjac industry into a new stage of standardization and value-added development. As the world's largest producer and consumer of konjac, China's konjac planting area and output account for more than 60% of the global total, with Yunnan, Sichuan, Hubei, and Shaanxi being the four core producing regions with complete industry chains. The choice of Xishuangbanna as the venue for the conference was due to the region's abundant konjac planting resources and intangible cultural heritage. Through keynote speeches, industry dialogues, and cultural heritage fashion shows, the event showcased the transformation of this "local ingredient" from a mountain produce to a national snack. Policy empowerment + industry upgrade building a billion-dollar development ecosystem In February of this year, the Ministry of Agriculture and Rural Affairs and two other ministries jointly issued the "Outline of China's Food and Nutrition Development (2025-2030)", which clearly stated the need to "increase the supply of characteristic foods rich in dietary fiber such as konjac to promote standardized production across the entire industry chain", injecting strong momentum into the industry's development. In his speech, Liu Weiping, Chairman of WL Delicious Holdings Limited, stated that with the upgrading of consumer health demands, the ancient konjac ingredient is entering a key period of value reshaping. Since the introduction of Konjac Cool in 2014, WL Delicious has achieved a 61% market share in this category, consistently ranking first in the industry for several years. They also led the development of the first "Instant Konjac Food" group standard, laying the foundation for the industry's standardized development. Currently, China's konjac industry is at a critical period of high-quality transformation, and WL Delicious will actively focus on category innovation, industry chain upgrade, and continuous strengthening of quality management and product research and development, to help elevate the quality of China's konjac industry. Zhang Shenglin, Honorar... The rest of the translation exceeded the character limit.