Improve safety and quality, expand service. BINHAI INV (02886) officially launched the Taoyuejia independent e-commerce platform and life experience hall, starting a new digital journey of "gas + comprehensive livelihood services".
On December 11th, Binhai Investment (02886) successfully launched its "Safety Improvement, Service Expansion" e-commerce platform and opened the Taiyue Home Living Experience Hall.
On December 11th, the online launch of the "Safety and Quality Improvement, Service Expansion" e-commerce platform of BINHAI INV (02886) and the opening ceremony of the Tai Yuejia Living Experience Hall were successfully held. Leaders of the Tianjin Binhai New Area Development and Reform Commission, Tianjin Municipal Urban Management Committee, Deputy Secretary of the BINHAI INV Party Committee and General Manager Yin Fugang, Deputy Secretary of the BINHAI INV Party Committee Zhang Changliang, and leaders of the BINHAI INV Tai Yuejia Company including Shang Benyu attended the event, along with media representatives, witnessing this important moment of the upgrade of state-owned enterprises in safety and quality improvement and service expansion.
Looking back and looking ahead
The ceremony opened with a speech by Shang Benyu, the head of the Tai Yuejia Company. She detailed the core positioning and development plan of the Tai Yuejia e-commerce platform. As a wholly-owned subsidiary of BINHAI INV, Tai Yuejia carries the mission of high-quality development of the group's value-added services. The launch of the e-commerce platform this time realizes the online transformation of offline gas value-added services, making a wide range of daily life commodities accessible, and providing convenient service interfaces, offering users a one-stop quality life service.
She stated that as a state-owned listed company, BINHAI INV, based on the mission of satisfying users and reassuring the government, has made a series of in-depth reflections and positive actions. Since 2019, it has successively carried out gas equipment business, customized services for dismantling and modification, and extended value-added services for non-residential maintenance. By 2025, in response to the national development platform economy benefiting the people's livelihood policy call, relying on the industry safety accumulation of many years of operating gas value-added services, the Tai Yuejia Company will use the e-commerce platform as a carrier to expand service boundaries.
The admirable thing is that the Tai Yuejia Company has built a company development vision based on fully integrating social concerns, public demands, and corporate development. It clearly aims to develop value-added services as a key link between government requirements for livelihood safety and refined management and corporate resource input and sharing relationships. It aims to respond to customer demands, provide users with professional, convenient, and intimate service and support through a steward-style comprehensive service platform, and enhance employees' service awareness and skills, injecting positive, sunny, and warm energy into society.
From "offline service" to "online wide-ranging"
Subsequently, Yin Fugang, Deputy Secretary of the BINHAI INV Party Committee and General Manager, delivered a speech. He stated that BINHAI INV has deepened its presence in the urban gas industry for thirty years, serving over 2.5 million users in eight provinces and two cities nationwide. The launch of the Tai Yuejia e-commerce platform and the opening of the living experience hall are key leaps for the company's transition from "offline service" to "online wide-ranging" and a response to the national call for high-quality development, extending the service chain. The gas industry is accelerating its transformation from "single energy delivery" to "multiple value connections." As a Hong Kong Exchange-listed company under Taida Holdings, BINHAI INV will maximize its capital and governance advantages to build the Tai Yuejia e-commerce platform into a model of high-quality development for state-owned enterprises.
He emphasized that in the future, BINHAI INV will fully support Tai Yuejia in integrating high-quality resources, enriching a variety of services including gas equipment, smart homes, and daily life goods, enabling the existing 2.5 million users and a larger population to enjoy a convenient and high-quality consumption experience benefiting people's livelihood through the "internet +".
State-owned enterprises take on innovative development
The Tianjin Binhai New Area Development and Reform Commission congratulated the platform's launch. The Development and Reform Commission recognized the platform economy as an important engine to promote high-quality development. BINHAI INV's innovation practice, closely following the central government's call for "driving development through innovation and benefiting the people through services," deeply integrates safety boundaries and service expansion. This has injected new energy into the platform economy development in the new area and provided valuable references for the digital upgrade of livelihood services. The Development and Reform Commission will continue to optimize the business environment and provide policy support and guarantees for enterprise innovation and development.
The Tianjin Municipal Urban Management Committee affirmed BINHAI INV's role as a state-owned enterprise in their speech. The committee highly praised BINHAI INV for its long-term commitment to the gas supply main business, making significant contributions to urban operation and livelihood security. The launch of the Tai Yuejia e-commerce platform has realized the extension from a "gas supplier" to a "comprehensive energy service provider," an innovative exploration of upgrading services in the gas industry. It is hoped that the company will adhere to safety standards, ensure service quality, continue to explore the "gas +" service model, and provide more experiences for the industry's digital transformation.
In the presence of all the guests, leaders from the Tianjin Binhai New Area Development and Reform Commission, Tianjin Municipal Urban Management Committee Heating Center, Deputy Secretary of the BINHAI INV Party Committee and General Manager Yin Fugang, Deputy Secretary Zhang Changliang jointly unveiled the Tai Yuejia e-commerce platform, marking the official start of the platform's operation.
"Gas +" towards the future
After the unveiling ceremony, the attending leaders and guests visited the Tai Yuejia Living Experience Hall, experiencing the core products and service scenarios of the platform on-site. They highly appreciated the development concept of "safety and quality improvement, service expansion" and the "online + offline" service model.
The successful completion of this event signifies BINHAI INV's full expansion of "gas +" value-added services and takes a key step towards transitioning to a comprehensive energy service provider. In the future, Tai Yuejia will use the platform as a foundation, adhere to safety standards, deepen service innovation, integrate high-quality resources, enrich product categories and service scenarios, promote characteristic product development and high-quality service, bring more convenient and high-quality product and service experiences to the 2.5 million users and more users, and help BINHAI INV establish itself as a benchmark in the comprehensive energy service provider field, contributing more to the high-quality development of the regional economy and the improvement of people's livelihood.
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