Morgan Stanley: The innovation of BABA-W(09988) Gaode map business or the first step in re-promoting in-store services.

Morgan Stanley released a research report stating that the innovation of BABA-W's (09988) Amap business could be the first step for the group to reintroduce in-store services. Morgan Stanley believes that competition in the field of instant delivery may extend to in-store services, and according to Quest Mobile data, Amap is still the largest navigation map application in China after the artificial intelligence upgrade, with nearly 200 million daily active users (DAU). Morgan Stanley believes that this could be the first step for Alibaba to rearrange its in-store services, and in the future, more related services may be launched.