In response to the new EU regulations, Alphabet Inc. Class C (GOOGL.US) announced that it will waive cloud data migration fees for users in the UK and EU.

Alphabet Inc. Class C, the parent company of Alphabet (GOOGL.US), announced the launch of a new service called Data Transfer Essentials, which is now available for free to users in the European Union and the UK. According to the company, this service allows businesses that operate workloads across multiple cloud platforms to migrate data from Alphabet Inc. Class C cloud to other service providers without incurring any outbound data transfer fees. Jeanette Manfra, Senior Director of Global Risk and Compliance at Alphabet Inc. Class C, stated in a blog post, "Although regulations allow cloud service providers to pass on costs to customers, Data Transfer Essentials is currently being offered for free to all customers." This adjustment comes in response to the upcoming implementation of the EU Data Act on September 12, 2025. The aim of this act is to improve accessibility, fairness, and portability of data in the EU region, as part of the EU's broader Digital Strategy, with the core goal of creating a fairer digital economy environment. Major tech giants such as Amazon.com, Inc. (AMZN.US) AWS, Microsoft Corporation (MSFT.US), and Alphabet Inc. Class C have already started adjusting their operational strategies to comply with the requirements of this act. Last month, Microsoft Corporation introduced a cost-based data transfer service in the EU, while AWS allows customers to apply for discounted rates in specific scenarios. These actions indicate that regulatory authorities are beginning to reshape the cloud services market landscape by driving market competition. In July of this year, the UK Competition and Markets Authority pointed out that Microsoft Corporation's software licensing model constitutes a barrier to fair competition.