HK Stock Market Move | YH ENT (02306) rose more than 10%, the company is vigorously expanding the trendy play sector. WAKUKU first entered the Top 20 of the trendy play consumption list.

YH ENT (02306) surged over 10%, reaching 11.74% at the time of writing, to HK$2.57, with a trading volume of HK$10.59 million. On the news front, the "2025 Idle Fish Trendy Consumption Insight Report" was released on September 9th, showing explosive growth in trendy transactions by 2025, with second quarter order volume and transaction value both increasing by over 300%. The domestic trendy market is accelerating differentiation, with new IPs entering a golden period of growth. LABUBU has been at the top of the sales list for two consecutive years, while WAKUKU has entered the top 20 for the first time. According to YH ENT's mid-term performance report for 2025, during the reporting period, its subsidiary Tianjin Yihua and Shenzhen Yiqi jointly established a platform called "Together with China" for the incubation and operation of trendy IPs such as WAKUKU. The brand's unique aesthetics and collectibility have attracted young consumers, leading to the successful launch of several products and increased attention through online and offline channels. WAKUKU has now emerged as a flagship collection IP, gaining traction through targeted partnerships and retail expansion.