The China Securities Regulatory Commission has approved the official launch of the public offering fund industry institutional investor direct sales service platform.

Recently, in order to implement the "Action Plan for Promoting the High-Quality Development of Publicly Offered Funds" and to enhance the level of service to investors, the China Securities Regulatory Commission (CSRC) has agreed to officially launch and operate the Industry Investor Direct Sales Service Platform for Publicly Offered Fund Industry Institutions (hereinafter referred to as the FISP platform). The FISP platform is an industry service platform authorized by the CSRC to be built and operated by China Securities Depository and Clearing Corporation Limited. Fund managers and fund custodians are required to connect to the FISP platform and can conduct fund direct sales business through the platform. The FISP platform, by establishing unified business standards, connecting diverse parties, and aggregating industry direct sales forces, provides institutional investors with a centralized, standardized, and automated "one-stop" full-process data information exchange service for investing in publicly offered funds, effectively addressing problems in the traditional direct sales operations of the publicly offered fund industry such as high operating costs, low efficiency, and high risks. This platform helps to improve the level of direct sales services in the industry and better support various medium and long-term funds entering the market. Institutional investors are welcome to conduct publicly offered fund investment business through the FISP platform. In the next step, the CSRC will supervise China Securities Depository and Clearing Corporation Limited to continue to carry out the construction and operation of the FISP platform, continuously optimize and improve platform functions, focus on enhancing service quality, and provide more standardized, efficient, convenient, and high-quality services for institutional investors. This article is selected from the official website of the CSRC. Editor: Liu Jiayin.