HK Stock Market Move | EAST BUY (01797) rose by over 12%, more than tripled since early July, the company's implementation of the "Sam model" attracted market attention.

EAST BUY (01797) rose by more than 12% again, with a cumulative increase of over 300% since the beginning of July. As of the time of writing, it has risen by 7.38% to HK$46.58, with a trading volume of HK$1.37 billion. On the news front, EAST BUY will release its full-year performance for the fiscal year ending May 31, 2025 on August 22 (Friday). Earlier, New Oriental released its fourth-quarter performance for the 25th fiscal year. According to Huaxi's calculations based on the performance announcement and performance conference, EAST BUY's revenue for the fourth quarter of the 25th fiscal year was $150 million, a decrease of about 30% year-on-year, but the rate of decline narrowed compared to the previous quarter. Non-GAAP operating profit was about 0.79 billion RMB, corresponding to an operating profit margin of about 7%, representing an improvement compared to the previous quarter. Guosen stated that EAST BUY's implementation of the "Sam's Club model" has attracted market attention. The current consumer market is characterized by diversification of supply, transparency of information, and rationalization of demand. In this context, enterprises with high cost-effective products and mature member systems have increasingly prominent competitive advantages. Recently, EAST BUY's business has shown marginal improvement, successful expansion into new product categories, and improved quality of self-operated business growth. The bank believes that to a certain extent, the marginal improvement in EAST BUY's operations is evidence of the growth logic of such enterprises.