The State Administration for Market Regulation focuses on rectifying the "involution" competition in the field of quality.

Recently, the State Administration for Market Regulation exposed a batch of typical cases of illegal competition in the quality field. The common feature is that companies ignore brand, quality, and technological competition in order to obtain short-term market share and profits. They reduce cost inputs and disrupt the fair competition order in the market by using "low-quality" products. These vicious competitions, which ignore brands and "roll up" prices, sacrifice quality and "roll up" costs, and disregard rules and "roll down" limits, have led to a overall decline in product quality, directly affecting the consumer rights and interests, and disrupting the long-term healthy development ecology of the industry. Currently, various factors have led to the "internal competition" in the quality field: first, the structural imbalance between supply and demand, with some industries facing weak demand and overcapacity, forcing existing companies to compete in a limited market space in order to survive; second, some companies focus on immediate profits, lack innovation capabilities and a sense of differentiated competition, and are accustomed to competing on costs and prices, and even deliberately producing fake goods, ignoring legal bottom lines. Third, in some areas, the regulatory system is not yet perfect, providing some companies with opportunities to break through the bottom line. In order to implement the relevant decisions of the Central Committee and the State Council, the State Administration for Market Regulation is determined to actively address the issue of "internal competition" in the quality field. Firstly, it strengthens market access management to help resolve supply and demand conflicts. By strengthening governance at the source, starting from the supply side, it rigorously enforces the production licensing access management for 14 categories and 27 key industrial products, coordinates the increase and stock of enterprises, strictly adheres to safety, technology, quality, and other approval requirements, raises market entry thresholds, reduces excessive entry, and prevents low-quality malicious competition. Secondly, it strengthens quality and safety supervision to regulate fair competition order. Increase the national supervision and sampling of online products, with a plan to increase the number of sampled batches by 70% in 2025 compared to 2024. Promote the verification of quality and safety labels for 10 key online products, urging platform operators to strengthen product entry audits and curb counterfeit and inferior behaviors. Carry out special rectification of the quality and safety of electric bicycles, gas appliances, and building insulation materials to maintain the bottom line of quality and safety. Thirdly, it strengthens assistance to enterprises to help improve product quality. Organize local market supervision departments to carry out quality and technology assistance activities, implement tailored assistance for enterprises and industries such as electric wires and cables, rebar, motorcycles, and energy storage batteries. Explore and promote the pilot work of product quality grading, establish a product quality grading standard system, advocate for high quality and reasonable pricing, and guide enterprises to compete in an orderly manner. Next, the State Administration for Market Regulation will continue to leverage its functional advantages, deepen the rectification work on the "internal competition" in the quality field, further innovate regulatory methods, deepen the special governance of quality and safety, and quality and technology assistance, increase the exposure of typical illegal cases, strengthen the publicity of achievements and effectiveness, and actively create a good social atmosphere. This article is reposted from the "Shi Shuo Xin Yu" WeChat public account; GMTEight Editor: Chen Xiaoyi.