General Administration of Market Supervision: China's newly added consumer goods exceeded 8 million in the first four months, a year-on-year increase of 40.4%.

Recently, the State Administration for Market Regulation released statistical data showing that from January to April this year, China added 8.098 million new consumer goods, an increase of 40.4% compared to the same period last year, involving 189,000 enterprises. Among them, home decoration products performed particularly well, with five categories of consumer goods - decoration materials, sanitary ware, furniture and lighting, smart home products, and elderly-friendly renovation - adding 1.332 million new varieties, an increase of 560.8% year-on-year, involving 12,000 enterprises. The use of product barcodes and their "product identity card" function have helped accelerate the transformation of new and old driving forces and the continuous release of high-quality production capacity. Looking at the product categories, the growth of the five major subsidized home decoration products is as follows: Smart home products added 30,000 new varieties, an increase of 1985.5% year-on-year; home lighting products added 935,000 new varieties, an increase of 1016.4% year-on-year; elderly-friendly renovation products added 10,000 new varieties, an increase of 498.2% year-on-year; sanitary ware products added 51,000 new varieties, an increase of 358.1% year-on-year; and decoration materials added 307,000 new varieties, an increase of 195.8% year-on-year. Smart home products, as the fastest-growing sector, are quickly integrating into people's daily lives and becoming the core driver of consumption upgrading. Among them, smart toilets added 3,000 new varieties, an increase of 793.3% year-on-year; smart door locks added 2,000 new varieties, an increase of 620.0% year-on-year; smart clothes racks added 500 new varieties, an increase of 523.6% year-on-year; smart switches added 2,000 new varieties, an increase of 366.9% year-on-year; and smart sockets added 800 new varieties, an increase of 975.7% year-on-year. With technological iteration and policy support, smart home products are leading the development direction of emerging industries. Nationwide, the five major subsidized home decoration products are mainly distributed in five provinces: Guangdong Province with 503,000 varieties, accounting for 37.8%; Zhejiang Province with 203,000 varieties, accounting for 15.3%; Jiangsu Province with 104,000 varieties, accounting for 7.8%; Jiangxi Province with 85,000 varieties, accounting for 6.4%; Sichuan Province with 80,000 varieties, accounting for 6.0%. These provinces added a total of 975,000 new products, accounting for 73.3% of the national total. Guangdong, Zhejiang, and other provinces have become the core engines driving the upgrading of home decoration consumption, leveraging their complete industry chain advantages. The consumer market data from January to April fully demonstrates the significant results of the home decoration and kitchen and bathroom revitalization policies. The explosive growth of smart home products is particularly impressive, signaling a shift from "expansion of scale" to "leap in quality" in consumer upgrading, and showcasing the vitality of emerging industries under the dual drive of policy guidance and technological innovation. With the release of policy dividends and deepening technological innovation, the home consumption market is ushering in a broader space for development. This article is adapted from the "City Speak New Language" WeChat official account; GMTEight Editor: Huang Xiaodong.