Incoming tariff pressure? NIKE, Inc. Class B (NKE.US) announce price increases on some products in the US.

According to reports, sportswear giant NIKE, Inc. Class B (NKE.US) plans to start raising prices on some shoes, clothing, and sporting goods sold in the United States as early as this week, as the retail industry faces profit pressures from a new round of tariffs. Sources revealed that prices for adult clothing and accessories in the NIKE, Inc. Class B range will increase by $2 to $10, while prices for sports shoes priced between $100 and $150 will go up by $5, and shoes priced above $150 will increase by $10. Although the official price adjustment date is June 1st, the new prices may appear in retail channels within this week. Although the price adjustment covers a significant proportion of the NIKE, Inc. Class B product line, many products will maintain their current prices. Specifically, products priced below $100, as well as children's products, will not see an increase in prices. Sources pointed out that NIKE, Inc. Class B wants to show compassion for families facing economic difficulties, especially during the "back-to-school" season, and does not want parents to bear a higher burden when shopping for their children. Additionally, the classic Air Force 1 shoes will maintain their price at $115. Sources said, "These are shoes worn by many professionals, they are comfortable and easy to get." In terms of the Jordan brand under NIKE, Inc. Class B, clothing and accessories will not increase in price, but the Jordan series of basketball shoes will see a price increase. NIKE, Inc. Class B stated in a statement, "We regularly evaluate the business situation and make pricing adjustments in seasonal plans." However, the company did not directly acknowledge that this price adjustment is related to tariffs. Although retailers regularly adjust prices as part of industry norms, the impact on footwear brands is particularly noticeable in the current context. Approximately half of NIKE, Inc. Class B's footwear products are manufactured in China and Vietnam, both of which are affected by the new tariff policies of former U.S. President Trump. Currently, goods exported from China to the U.S. are subject to a new 30% tariff, while goods from Vietnam face a 10% import tax. In early April, the U.S. temporarily reduced tariffs on Vietnamese goods from 46% to 10% for 90 days. These policies will inevitably erode NIKE, Inc. Class B's profit margins. To mitigate the impact, NIKE, Inc. Class B is transferring costs through price increases, especially in the current context where business transformation is progressing slowly and inventory clearance still relies on discount sales. This round of price increases will apply to the manufacturer's suggested retail price indicated on the NIKE, Inc. Class B website and brand stores. It is reported that NIKE, Inc. Class B has informed its wholesale partners about the price increases, although the specific performance of these new prices in channels such as Dick's Sporting Goods, Inc. (DKS.US) or Foot Locker, Inc. (FL.US) is not yet clear.