Google’s $249 AI Ultra Subscription Launches, Creating the “Strongest AI Creation Suite”

At the 2025 Google I/O Developer Conference, Google unveiled its latest advancements in AI and XR technology, emphasizing innovations across creative tools, developer platforms, and user experiences. Key highlights included the next-generation video generator Veo3, image generator Imagen4, the new XR platform Android XR, and the premium AI subscription service “AI Ultra.”

Veo3 represents a significant upgrade by enabling the generation of videos with native audio tracks, distinguishing it from existing products such as OpenAI Sora, which currently lack audio support. This feature is available to Ultra subscription users in the U.S. and Vertex AI enterprise clients. Imagen4 enhances layout quality and image details while supporting multi-format outputs. Both tools are integrated within the Gemini application, Workspace, Whisk, and the new AI filmmaking platform Flow, which facilitates scene generation, shot control, and asset management, allowing users to combine AI and original content for full cinematic workflows. Additionally, Google has launched the music generation model Lyria, extending AI creative tools to music creators via YouTube Shorts and Vertex AI.

To address the demands of advanced creators and enterprises, Google introduced the AI Ultra subscription, priced at $249.99 per month. This package includes Veo3, Imagen4, Project Mariner proxy tools, YouTube Premium, and 30TB of cloud storage. A Pro tier subscription is also offered as an alternative.

Gemini Live will soon be incorporated into the Gemini app, enabling real-time collaboration through camera and screen sharing, ideal for troubleshooting and event planning. Gemini’s capabilities have also been embedded into Chrome to support web content analysis and summarization.

In communication services, Google Meet will roll out AI-powered translation mimicking tone and expressions, initially supporting English and Spanish, exclusively for Pro and Ultra subscribers. Gmail will introduce personalized intelligent replies based on historical email data, subject to user authorization.

For developers, the Gemini API now features asynchronous functions, native audio, and a tools context protocol (MCP). New AI models including Gemma3n (lightweight mobile), MedGemma (medical applications), and SignGemma (sign language recognition) expand Google’s AI model ecosystem.

To reinforce content authenticity, Google launched the SynthID Detector portal, which uses invisible watermarks to verify AI-generated images, text, audio, and video. Over ten billion projects currently utilize this tagging system.

Finally, Google announced the Android XR platform, an operating system designed for next-generation XR devices such as AR glasses and headsets. Combined with Gemini intelligence, these devices will support real-time translation, environmental analysis, and message management. Partnerships with brands like Gentle Monster and Warby Parker have been established, with SDKs expected later this year.

This comprehensive announcement underscores Google’s strategic integration of AI across products, creative workflows, and platforms, positioning the company at the forefront of the AI-native ecosystem.