HK Stock Market Move | BLOKS(00325) rose more than 8% in early trading, and the company has recently launched new products intensively. The accelerated pace of new product launches is expected to drive high growth.

BLOKS (00325) rose more than 8% in the morning session, rising 6.19% to HKD 144.2 by the time of this report, with a trading volume of HKD 69.5337 million. In terms of news, BLOKS has recently launched a series of new products. According to official Weibo posts, they have released the third wave of Transformers Star Edition, the seventh wave of Transformers Galaxy Edition, and will soon launch the legendary version - Ultraman Noah, among others. Earlier this month, BLOKS also released the Conan series of new building blocks. Zhongtai believes that the incremental market for building blocks is expected to gain a stronger customer base, with the company expanding IPs and product matrix, broadening their customer base, and accelerating growth with new products in the second half of the year. According to Open Source Securities Research Report, the global toy industry is currently in a historical opportunity period with global IP cross-regional penetration, accelerated innovation in categories, the channel network ecosystem becoming more complete, and IP culture gradually penetrating intergenerational consumption. Looking ahead to 2025, there will be a continuous stream of big IP movie sequels globally and the rise of local film and game IPs in multiple dimensions, with IP content empowering a wide market for authorized derivative products. From a category perspective, the interactive nature of building toys brings a unique cross-generational IP operation space, with strong product innovation and high user stickiness driving long-term growth in the industry.