HK Stock Market Move | BOSIDENG (03998) rose over 5% in the afternoon, the company continues to repurchase shares this year, and new spring and summer products are expected to drive off-season sales.

BOSIDENG (03998) rose more than 5% in the afternoon, up 5.12% to 4.11 Hong Kong dollars as of the time of publication, with a turnover of 117 million Hong Kong dollars. On the news front, according to the Harbin Daily, BOSIDENG (Harbin) down industry intelligent factory (Phase I) project has entered the final stage of construction with an expected completion of the civil engineering on June 20 and official production launch on August 20, aiming to create a new benchmark for the domestic down industry in "digital intelligence" development. Additionally, as of April 17, the company has conducted 23 buybacks since the beginning of 2025, repurchasing a total of 69.206 million shares, accounting for 0.6% of the total share capital, with a total repurchase amount of 260 million Hong Kong dollars. Sealand pointed out that in terms of channels, the company continues to expand and solidify the Top store system, customizing strategies for individual stores and collaborating closely with core Top store managers to enhance channel management capabilities and operating efficiency steadily. Differentiated matching of branch resources is also being strengthened to meet the needs of customers at different levels, significantly improving the operational capabilities of branch stores. In terms of products, the company has launched the 2025 spring/summer series in stores, including functional outerwear, technology-driven styles, quality lightweight outdoor wear, and soft lightweight sportswear, with a rich variety of scenes and fabric technology innovations. The company's product innovation continues to progress, and we are optimistic about the boost in off-season sales driven by the new spring/summer products.